5 key things you need on your website to help it convert customers

Creating a website for your business is a fine art. Not only must you design visually appealing site that’s modern and meets current SEO requirements but it also needs to be user friendly and contain enough information to engage your target audience and encourage them to buy.

Whether your site is selling shoes or services these 5 things are an absolute must on your new website to help convert visitors to customers.

Informative content

The single reason people search the web is to consume content. If a visitor has reached your website they are looking for answers to their questions about your product or services. Now, you want to give enough information about your products or services to show you are knowledgeable, but be careful, don’t give away too much. You want them to get in touch with you so offer some frequently asked questions and answers and encourage visitors to contact you by email, contact form or phone for more info! This way you can begin the sales process and you’ve just got yourself a lead.

A picture tells a thousand words

Words are undeniably important to get your message across, but images help to break up large quantities of text. Web users are faced with hundreds of pages of content each time they go online. Most people when faced with an expanse of text will bounce straight off and search elsewhere. You want to keep visitors on your site so make sure text is broken up by images and in manageable chunks to help encourage users through the page.

Animation

Long gone are the days of plain, static and let’s face it, dull websites. Future proof your website by including some subtle animation to add interest and improve the user experience. Even a simple rollover movement on an image or flashing clickable link will improve the user experience and encourage visitors to explore more of your website. Some examples of how you can use animation on your site include
  • Scrolling image banners
  • Rollover images
  • Flashing links
  • Videos

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