Comprehensive Guide to Visual Rebranding From an Expert Branding Agency in West Sussex

A Comprehensive Guide to Visual Rebranding From an Expert Branding Agency in West Sussex

A Comprehensive Guide to Visual Rebranding From an Expert Branding Agency in West Sussex

So… You’ve decided it’s time for a business makeover. You want to give your brand an innovative refresh, but you’re faced with the inevitable, inexorable question.

How?

Rebranding is undoubtedly an intimidating task. How do you rebrand whilst maintaining your brand recognition? How do you change your business’s personality and values without losing your loyal customer base?

There are certainly a fair few brands that have failed in this regard in the past. Particularly notable rebranding mistakes include the likes of Gap and Weight Watchers. That’s right – even the most prominent names aren’t immune.

One of the biggest keys to a successful rebrand is making sure it’s actually necessary. If you’re wondering whether or not this is the next logical step for your business, check out our last blog to find out when you should reevaluate your branding efforts. 

If you’ve decided it’s time to rebrand visually, you’ve come to the right place. Keep reading for a comprehensive rebranding guide from an expert branding agency in West Sussex. 

How Far Will You Go?

This is pretty much the first question you need to ask yourself.

Do you want to completely make over your business with a total rebrand? Of course, there’s a lot more at stake when you start from scratch, but it is necessary in some cases.

The more common course of action is a partial rebrand, which involves adjusting your brand identity to better suit your new values, mission or market.

Company Name

If you’re going for a total rebrand, this branding element is going to be at the top of your list of considerations. Of course, it’s always going to be a risky move to change the name of your business, particularly for more established companies, as you could be jeopardising your brand recognition.

However, if your brand name no longer aligns with the services or products you offer, renaming could be a necessary step to starting afresh. Alternatively, if you’re attempting to absolve your brand from a bad reputation, a name change could help give you the distance you were looking for.

Logo and Slogan

Aside from your name, your logo and slogan will likely be the most memorable elements of your brand. 

Think about it.

If you hear: ‘Just Do It’ or ‘Because You’re Worth it’, you instantly think about Nike and Loreal. Similarly, if you see a big yellow ‘M’ on a billboard somewhere, you know instantly what company is being advertised. 

That’s the power of a good logo and slogan.

When it comes to your logo, we always recommend not straying too far from the original. This will help you retain much more of your brand recognition than if you completely switched it up.

As far as your slogan goes, you ideally want it to align with your USP (unique selling proposition). After all, your slogan is essentially a marketing tool to a) encapsulate the essence of your company and b) help you stand out. Coincidentally, that’s also the job of your USP. 

Colour and Typography

Of course, you can’t do much with a logo or a slogan without colours and fonts. 

Typography is an invaluable tool for showcasing your brand’s personality and reaching the targeted audience. Trying to give off a formal impression, targeting a more mature demographic? Maybe opt for a classic serif font like Times New Roman. Or maybe you’re trying to make a statement and project your creative side? In that case, a decorative typeface might do the trick (though we recommend not overusing decorative fonts).

You can’t underestimate the power of colour psychology in your marketing strategy. Consider how you want your audience to feel when thinking about your brand. Think about the impression you want to give. Colour themes are about more than just brand recognition; they are also about personality.

Rebranding Made Easy

If you’re overwhelmed, you won’t be for much longer.

nu media hub comprises a dynamic team of branding experts eager to help you in your rebranding endeavours.

We can help you with every element of your visual branding, helping you smash your new market and achieve all your marketing goals.

Get in touch with us via the form on our website to set up a branding consultation. If you’d like a guide to the non-visual elements of rebranding, stick around to read next week’s blog.

Is Your Business in Desperate Need of a Rebrand?

is your business in need of a rebrand

Is Your Business in Desperate Need of a Rebrand?

Rebranding… Seems a bit intimidating, right?

It doesn’t have to be. 

You might have noticed the shiny new nu media hub website, which is just one of the elements of our company we have changed as part of our recent rebranding efforts. 

Following our exciting move to an amazing new office, we thought our entire brand was due a makeover to mark a new era of our agency. This has been a huge, collaborative team effort involving plenty of planning, strategy and design. 

There’s a misconception that branding is all about aesthetics. While this is certainly a big part of it, a lot of other elements go into building a brand. 

We have had to consider all of these, which include logo design, colour theme, typography, tone of voice, social media presence and brand positioning, to name a few. 

Sounds like a lot of work, doesn’t it?

So, how do you know when your company needs to rebrand? 

There are many reasons you may consider reevaluating certain aspects of your business. We’ve compiled a handy list of a select few instances that may (or may not) call for a rebrand. 

Your Product/Service Range is Expanding or Growing

Attempting to break into a new market?

You might find it tricky to do so if your brand itself is stuck in the past.

Upgrading your branding, either partially or fully, could introduce you to a whole new audience by earning a fair bit of attention. You’re likely to rope in a whole new clientele by tailoring your branding to suit your target audience. After all, people want different things. You need to consider the psychology of branding to win over your new intended demographic.

It's Broke, So Fix It

Things not going to plan is an inevitable part of running a business.

Sometimes, the vision you originally had for your brand might not pan out. It might not be enticing the right audience, or perhaps it seems too generic. Alternatively, you may have neglected some essential marketing techniques and are suffering as a result. It’s not uncommon for businesses to overlook things like SEO, web design and social media engagement. 

Sound familiar? It’s never too late to fix it. 

Bear in mind that you don’t necessarily have to completely transform your brand to make a difference. Start by analysing your goals and figuring out a comprehensive plan of how you’re going to achieve them. Rethink the aspects of your business that aren’t working and give them a quick makeover. 

You're Not Standing Out

Chances are, there will be a fair few other companies in your industry targeting the same audience you are. It’s reasonable to assume that some of them are implementing similar branding and marketing strategies.

You never want to be in a situation where people are mixing up your company with someone else’s. Do some research on how you can make your branding better than your competition and make a bold statement when you release it to the world.

After all, your business is unique. It deserves to be recognised as such.

Let Us Do The Hard Work For You

Not sure how to actually go about the rebranding process? No worries. 

The team at nu media hub is highly seasoned in the art of branding. We are always thrilled at the prospect of working with new businesses and helping them thrive in the digital space. Email us at [email protected] today to set up a consultation, where we can start to devise a plan for your success. 

Got more questions? Keep a keen eye on our blog over the coming weeks to read more of our expert branding tips and tricks. In the meantime, feel free to browse through our brand new site to your heart’s content. 

 

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