PPC translates to pay per click. This describes an advertising strategy
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PPC translates to pay per click. This describes an advertising strategy where you bid for your audience and only pay when someone clicks on your ad.
Sounds good right!? It certainly can be….
PPC can be done on Google using Adwords, or The Audience Network primarily. There are a variety of ways PPC can be used to help you reach your target audience online. Picking the correct method and bidding strategy isn’t always easy and can be a steep learning curve.
PPC, in our opinion, is not suitable for all businesses. It can be a useful and rewarding choice for some industries and businesses, but some are so competitive that without a sizeable budget it would be money down the drain.