How to Use Colours in Website Design: Know to Get Impressing Results

website design in Chichester

How to Use Colours in Website Design: Know to Get Impressing Results

Whether it is a small graphical presentation of your brand through PowerPoint Presentations or creating a digital banner for social media posts – the impact of the right colour scheme is crucial to promote your brand correctly. The same rule applies when you are designing and developing a website for your company. Professional website designers always pay much attention to colour schemes whenever they work on clients’ projects of website development and design.

An expert web design agency like Nu Media Hub will never let you down with its creative ideas and in-depth knowledge about state-of-the-art technologies. We always use colour palettes that can express your brand’s maximum potential to the visitors of your website in the best possible manner.

If you are unsure how to use the right colour combinations to promote your brand through an elegant and smart website, this blog might help you with some creative and relevant ideas.

What is a Website Colour Scheme?

When we say “website colour scheme”, what exactly do we mean? It is more important than just the colour of your logo or the fonts you use on your web pages. It encompasses every single colour you have used on your website to promote your brand, share information and keep your visitors engaged with your content. This includes;

A skilled web developer and design will use colours in all these sections with distinct strategies to create an overall impression of the brand, which must be positive and unique.

Why Are Website Colour Schemes Crucial?

Colours always have a deep and direct connection with human emotion and psychology. While setting the right colour palette for your website, you must not forget this connection. The pallet you use impacts the visitors of your website to set their perception about your products and services. This works in multiple ways which might not be directly visible but can be understandable by experienced and skilled website designers and developers.

The colour scheme of your website might be a key factor in determining how long visitors would stay on your web page and whether they wish to click that “Buy Now” button or not.

  • Brand Perception

Crating brand perception through a colour palette is an old practice of website design agencies in Surrey. Using the colour of your logo as the background of the website or for the texts can help in this process. It will help your audiences to create a strong and loyal perception of your brand whenever they visit the website.

  • Aesthetics

The role of colours in determining the aesthetics of your website is something needless to explain. The appearance of your website simply depends on the colours and layout of the same. Hence, you cannot ignore the significance of using the right colour scheme while designing a smart and relevant website for your brand.

  • Conversion

People visit a certain website for certain information or shopping love to see soothing colours around. While a website that offers music, videos or podcasts can use versatile colours and brightest colour schemes to match their theme, a brand that offers nursing and health care should go with something basic and sophisticated in terms of colour tones of the website. This has a huge impact on the conversion rate when you play right with colours on your website.

Important Points to Keep in Mind while Choosing the Colour Palette

Get Expert Advice from Top Web Design Agency in Surrey

Nu Media Hub has highly qualified and experienced web designers who can provide you with the right suggestions regarding colour schemes for your website as per your brand type and target audiences.

If you are not sure about the suitable colour schemes for your website, you can ask our team members for suggestions. We work closely with our clients to understand their requirements and deliver them flawless solutions.

Please get in touch with us for more information.

Latest Trends of Web Design in 2021

website design in Portsmouth

Latest Trends of Web Design in 2021

The web design trends are mainly based on technology, but they tend to develop an eclectic range of themes, ideas, fantasies, and functionalities. Here is an overview of the prime trends in website design that will rule the year 2021. The hi-tech design trends will take the visitors’ experience browsing the website to a new realm of realism. Digital and ordinary will blend like never before to make the websites part and parcel of everyday life.  If you are looking for affordable web design in Surrey, then the trends mentioned below will breathe life into the digital dimension.

Web design agency in Surrey

 

Web Design Trends That’s Going to Make It Big in 2021

  1. Parallax Animation

It’s been quite some time you have witnessed the prevalence of the web-based animation trends year on year. You can reasonably assume that the animation approach will get more complicated as the background and foreground extremes’ page elements get separated. This will eventually give rise to the parallax effect.

  1. Neumorphism

Neumorphism is the design trend that imitates physicality with the aid of selective drop shadows overlaid with partly-flat colours. This style succeeds in skeuomorphism’s design tactics, which renders familiar, outdated materials into current designs. In 2021 it will guide the website design domain towards the paradox of minimalist realism. Simple, colours, icons, and flat designs constitute the main elements of this design scheme.

  1. Abstract Compositions

Abstract geometric shapes like circles and squares will also be instrumental in offering a minimalist and straightforward representation. It might have a restrictive impact as well, and expert web designers will incorporate it as a sprawling, complex composition offering the expected artistic freedom.

  1. Soothing Colours

The world gets a little more digital every day; it is evident that people spend most of their time on the computer and they end up straining their eyes by staring long at the screens. So, the colour composition of the website design should be comfortable with the senses. The website designers are focusing more colour schemes easier on the eyes. This is another crucial design trend for the year 2021.

There is much more to these design trends. Constant experimentations are going on to find out the most unique and futuristic trends that will stay for long. Nu Media Hub is a well-known web design company actively working towards bringing about the revolution in the website design domain.